Sport buffs, athletes and gaming aficionados have pleasant news in store for them. Popsy Interactive brings out its Popsy proprietary cell-sync smartphone application. This software was unveiled at the Sports Media conference. Although it has been designed for all entertainment venues, the first launch will be in relation to the sports field.
Designed for all smartphones, this app lets users play along as they watch their favorite team or program. This could take place anywhere, anytime including a sports bar or live on a stadium. Excellent participation also comes with enticing rewards. While they are busy playing, the app gathers real time in-depth data pertaining to their demographics and behavior. Thus, helping advertisers reach a more precisely targeted audience.
“We have created a win-win situation for all,” elucidated President & CEO Ryan Kurek. “Popsy Interactive combines the best of social media, mobile, and fantasy sports, all in one platform that’s free and easy to use. Our real-time data analytics provides sponsors the ability to actually see who is participating with ad campaigns on their brands and products, instantaneously. Popsy has truly created intelligent advertising by providing multiple touch points with viewers, instant feedback and invaluable analytics.”
“Popsy’s interactive platform is limitless,” stated Co-Founder and CTO Peter Redling. “We designed Popsy to create a technological and social expansion which is fresh for our players, while giving our partners a platform that doesn’t require any additional hardware or middleware.”
As soon as the Popsy’s app is downloaded, the interactivity commences. Popsy Challenges are sent to players’ smartphone, which they have to respond. These Challenges include questions related to the program or game handset owners are watching. The points get accumulated and are redeemable through the Popsy Rewards Program.
The pricing and the availability of the Popsy app has not been disclosed yet.